Boo-Hyun Lee joined T-DRILL as Regional Sales Director, Asia, in July. Boo, who has a strong background in driving growth and managing sales in Asia, joined T-DRILL for one reason in particular: “T-DRILL’s solutions are unlike anything else available on the market.”
T-DRILL is strengthening its presence in Asia. Our new Regional Sales Director, Asia, Boo-Hyun Lee, will work closely with T-DRILL and the T-DRILL representative network across Asia to establish an even stronger foothold in the region. For customers, this will mean enhanced local expertise, support, and responsiveness across Asia.
“I spent three days considering the opportunity, researching the company, and speaking with people in my network”, Boo says. “Every single person I talked to had positive things to say about T-DRILL. It didn’t take long for me to realize that this was a company I wanted to join.”
T-DRILL Solutions Fit the Asian Market
According to Boo, successful sales begin with confidence in the product.
“You need to genuinely believe in what you’re selling. When I learned how unique T-DRILL’s solutions are and realized there is nothing quite like them on the market, I knew they had a strong competitive advantage.”
He also believes T-DRILL’s value proposition aligns well with customer expectations in Asia.
“T-DRILL’s solutions help companies improve efficiency. That’s something customers throughout Asia appreciate.”
Family Feel from Day One
Beyond the products, company culture was another factor that made a strong impression on Boo.
“The culture was evident from the very first interview. I immediately felt comfortable. At T-DRILL, you can see that people genuinely care about one another. There’s are real family feel at T-DRILL. Even my wife has noticed that I’ve seemed especially happy lately”, Boo says with a smile.
Boo is looking forward to helping drive T-DRILL’s continued growth in the region.
“I see tremendous potential for T-DRILL in Asia, and I’m excited to be part of what comes next. I’d like to thank Jussi Alahuhtala and the entire T-DRILL team for their trust.”
Boo is based in Korea and will support our network throughout Asia.
